About Us
At Genethica, we are dedicated to empowering organisations to navigate the complex ethical landscape of generative AI. As AI continues to revolutionise industries with groundbreaking capabilities, it is crucial to ensure these advancements are implemented responsibly.
Our mission is to evaluate, measure, and guide the ethical alignment of generative AI applications, providing actionable insights and robust frameworks to close compliance gaps.
The Problem
Generative AI is transforming how organisations operate, innovate, and deliver value, but it also introduces ethical challenges such as bias, lack of transparency, and difficulties in maintaining compliance with evolving standards.
These issues, if unaddressed, can lead to public trust erosion, reputational harm, and operational inefficiencies, especially in sectors like healthcare, finance, and public services.
Our Solution
We provide a comprehensive conversational AI framework designed to identify, evaluate, and address ethical challenges in generative AI systems.
Ethical Evaluation
Our framework systematically assesses AI applications for compliance with ethical standards, highlighting potential risks and vulnerabilities.
Tailored Test Scenarios
We develop custom test scenarios that simulate real-world applications, providing insights into how AI systems perform under various ethical constraints.
Actionable Insights
Our solutions go beyond identifying problems; we provide clear, practical recommendations to align AI systems with ethical principles.
Compliance Assurance
By working with industry standards and regulatory frameworks, we help organisations ensure their AI systems meet evolving legal and ethical requirements.
Our Team

Ali Alameer
Entrepreneurial Lead

Taha Mansouri
Entrepreneurial Lead